This paper discusses the role that childhood and play has in the consumer society. Children began to adopt the roles according to their families' status. The royal or dynastic child was engaged in play fit for his level. So was that of the child of the Golden Age different from the play of the public child as well as that of the contemporary child's. The time and their social status defined the play they engaged in, and it had to be attuned to the concept or role envisioned or deemed proper for the child by its parents and adult society in general. Girls wore elaborate clothes, complete with hoops, gloves, hats and fans, while boys wore waistcoats, breeches and wigs. Attitude towards children somewhat eased out during Victorian times, when children regained their place as the central focus and favorite of the typical family.
