Lifestyle Advertising and the Breakdown of Rationality.
This paper examines George Orwell's theme of how the tampering with language by the state project of power results in the emergence of double think as a form of the breakdown of rationality. The paper connects this to the popular acceptance of lifestyle advertising in capitalist society. What happens in this process is that a certain uniformity is molded and free choice is minimized. 5 pgs. Bibliography lists 3 sources.
